I believe a portrait or headshot that captures likeness, character and personality is not simply a record of someone's appearance, it must be the best it can be, no less. If you wish to project an impression of professionalism, beauty, approachability or even impartiality ~ whatever the intention, it needs to be translated via the camera and photographer to produce a resulting image reflecting that idea.
To accomplish this I make it my mission to build a rapport with the person sitting in the spotlight, to find an understanding and bring a sense of ease to keep the process as painless as possible. Most people find a portrait a little awkward as it is not something most of us do everyday, I will always try to direct in a way that ensure's everything is much more comfortable.
As well as the personable touch, I ensure technicalities of lighting and camerawork remain seamless while ensuring we capture the high quality photographs expected suitable for use in publications, website or social media.
The uniqueness of any individual can be read in seconds by the viewer, so let's shoot your best side.